aritzia.

can i tell you how much i am in love with the aritzia store concept?

why?

they feature new looks with video instead of just static photos

their styling is totally mary-kate-olsen-nylon-mag-girl, not paris-hilton-clone

they mix the coolest high-low brands like vena cava, kensie, geren ford, mike & chris

they play black kids on their home page!!!

aritzia is a canadian retailer that originated out of an upscale department store, similar to a barney's co-op but lower price points. yet just as cool with an indie feel.

no stores yet in the LA area, but once there is, i'll be its #1 fan.