the dove campaign for beauty + axe marketing are housed under the same corporate roof of unilever - does that make the socially conscious advertising from dove the ultimate hypocrisy?
Dove's viral video attack on beauty advertising has produced a surprisingly strong and enduring blowback against Unilever from activists, newspaper op-ed writers, bloggers and videographers who see it as hypocritical coming from the same company that markets Axe.
To be sure, none of the critics is coming to the defense of beauty-industry advertising, linked in the "Onslaught" video to everything from low self-esteem to plastic surgery to bulimia. Rather, they're attacking Unilever for simultaneously trotting out its own endless stream of buxom, scantily clad, sex-crazed women in ads supporting Axe.
via AdAge.
